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Latest Articles

Usability Testing Quickstart in 30 Minutes

  • Design, Prototypes, Technology, Usability

A step-by-step guide for those who strive to save time and provide better user experience.

IDEAS IN BRIEF
Usability Testing Quickstart in 30 Minutes
  • Taking the time to conduct usability testing allows to discover bugs at earlier stages and earn time to redesign some features.
  • Usability testing doesn’t have to be long. Even 30 minutes might be enough to identify the most critical issues and save costs and development time.
  • There are four main stages to follow to run a test: defining what should be tested, preparing a prototype, explaining to users what we want them to do, observing them.
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9 min read

Sales Experience Design: The Future of Customer-Centric Services

  • Business UX Leaders, Customer Experience

Everything you need to know about sales experience design and practical insights on how to apply it

IDEAS IN BRIEF
Sales Experience Design: The Future of Customer-Centric Services
  • Sales experience design is the sum of design thinking, experience design, service design and UX writing. Such a combination allows forging a holistic experience for customers.
  • To understand customers’ needs and find the best solution for sales experience it is vital to combine the content design component with the service design part.
  • This entails conducting UX research, testing the developed content, identifying the touchpoints and pain points of the entire process for customers.

Read the full article for perspective on how design thinking improves the sales process for services businesses.

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7 min read

6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher

  • Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques

A few tips by a UX researcher on how to make the utmost of remote interviews

IDEAS IN BRIEF
6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher
  • In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
  • Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
  • Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.

Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.

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8 min read

Demystifying Venture Designer

  • Product design, Strategy, Usability

Skills you need to become a venture designer, and beyond.

IDEAS IN BRIEF
Demystifying Venture Designer
  • Venture design goes beyond UX to turn an idea into a product by applying the venture development process and minimizing business risks
  • The venture design framework consists of 7 phases to help focus on product design and scale
  • Venture designers’ job is not only about optimizing UX, but also maximizing the total value delivered. That’s why a venture designer has to develop a broad range of skills.

Read the full article to get more perspective on what venture design is from a venture designer.

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4 min read

The UX of default settings in a product

  • Business Value and ROI, Consumer products, Empathy, Interface and Navigation Design, iPhone

How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

IDEAS IN BRIEF
The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

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6 min read

Prioritizing Problems to Inform Product Design

  • Product design, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics

What if we shift the focus from solutions to problems? A view on UX research and why prioritizing problems pays off in the long run

IDEAS IN BRIEF
Prioritizing Problems to Inform Product Design
  • Focusing on solutions as you start UX research might lead to misunderstanding or overlooking user problems, which in turn, damages the whole design and development process.
  • To decrease the risk of poorly developed solutions and costly adjustments, it’s necessary to invest time and effort in discovering user problems and pain points, clearly distinguish them from users’ goals, and use diverse research methods.
  • Although focusing on pain points might seem more time-consuming initially, problems are more concrete, easier to uncover, and ultimately are the source for meaningful solutions.

Read the full article for perspective on how this shift from focusing on solutions to focusing on problems can be a powerful tool as you begin UX research.

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11 min read

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