Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.
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How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.
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SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.
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It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.
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Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
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When running a business, growth is important. Companies are often willing to mortgage a great future for immediate success, even if that success is short lived.
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Companies spend an exorbitant amount of time thinking about growth as increasing things like leads, customers and profits, but there’s value in taking a defensive approach to see where the greatest opportunities are lost.
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The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
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Jason Brewer, CEO of Brolik, spends his time advising startup founders on brand positioning and go to market strategy. Here are his insights on working with founders and the common challenges they face when preparing to scale.
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It is common for early startups to confuse their mission with their brand’s positioning strategy, but they are meant to serve two completely different purposes.
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