To set marketing goals, first define your long-term, strategic objectives and work backwards to identify benchmarks, KPIs, and ideal marketing channels.
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Our takeaways from the most interesting ideas at MozCon 2020, covering machine learning, automation, and the future of branding and promotion.
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How to plan an advertising budget, keep a flexible mindset, and calculate metrics like ROI and ROAS to measure the effectiveness of your ad spend.
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SEO is similar to the effects of compound interest. With patience and consistent investments, growth becomes exponential.
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The Brolik team digs deep into data and trends to find business and marketing opportunities to help companies to succeed during a global crisis.
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It’s completely normal to have anxiety about pouring thousands into marketing agency fees and ad spend for the promise of growth. This article lays out ways to predict marketing ROI and derisk an increased marketing investment.
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Marketing for startups is different than established businesses. As a result, I have found the need to alter my approach when mapping a growth strategy for the fast-paced world of startups. Here are a few tips from my experience.
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Instead of overwhelming yourself by fixating on a lofty goal, break the sales process into smaller stages, then identify the catalysts that increase your chances of success.
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Businesses that come to us in preparation for their own growth stages are often (understandably) anxious, looking to dive head-first into marketing decisions built on small sample size assumptions. This is where it becomes our job to provide direction and resist the temptation to move too quickly.
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The ability to reach your audience comes down to how well you know them. Superficial market research will only take you so far. There are ways to dig deeper and get to know how your customers think, act and what moves them to buy.
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