Jason is co-founder and CEO of Brolik, a digital agency in Philadelphia. As an entrepreneur, Jason is passionate about helping other business owners navigate the complicated journey of owning a business and developing marketing strategies to grow their brand.
Follow @jaybrew on Twitter or connect with Jason on LinkedIn or Google+
Custom website costs will vary based on your company size, extent of needs, features and functionality, and the quality and experience of your website design company. So how do you decide what company, budget and website solution is right for you?
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Unsure whether to go custom or template with your website? This article outlines the reasons to choose each option, based on factors like company size, needs, functionality and budget.
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No matter what you are selling, it’s important that certain information is collected and that the client leaves the first sales meeting feeling confident. You want them to feel that they are talking to the right person and that your company is both able and willing to support and guide them through the process.
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Is building for scale the only way to grow a business? Some businesses should focus on the customer and not get fixated on scaling right away.
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Storytelling isn’t what it used to be. These days you need to back up your story with data.
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While it may be daunting, marketing agencies should take responsibility for designing a strategy based on metrics, ROI and measurements of success.
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"Over the last year, I improved the way I speak to a potential client. Now it’s all about solving problems and growing their business. Features and capabilities are secondary." - Jason Brewer, CEO
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Licensing Leverage, our responsive web developer framework and CMS, is tempting. We've considered it for over a year, and even planned pricing models and started writing full documentation. However, we decided that the product is more valuable to us and our clients if it stays in house. We built it for us, and it's staying that way for now.
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Would you be worried if 30% of your customers walked in and then directly out of your store? 30% or so of all web traffic nowadays is mobile. Are you worried now? If your website isn’t optimized for mobile visitors, it might be time to re-evaluate.
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Launching a website is only half the battle. Online marketing strategy and ongoing website optimization is necessary to increase traffic and performance. At Brolik, we spent years building great websites, but recently came to the realization that as a “web” company, we’re responsible for the success and growth of the websites we build, and have the opportunity to help our clients beyond the launch.
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